Textile Elizabeth & James is the newest expansion of the fashion lines of Mary Kate and Ashley Olsen. The twin tycoons have been steadily increasing their presence in the fashion world, first as muses and inspiration to tweens and now as designers of The Row and Olsenboye. Textile Elizabeth & James will consist of 3 styles of 70s inspired jeans. The duo hopes to build on the new line and introduce a full wardrobe, including a casual menswear division, which would replace the more formal wear that exists under the general Elizabeth and James umbrella heading.
Celebrity lines of clothing often seem disingenuous, simply another ploy to slap their image on another product and make more money. The Olsens, however, seem to really care about the quality and construction of their lines and have my respect because they have not simply re-branded another designer’s collection, but have taken the time to create their collections from scratch. The fact that the CFDA embraced them last year proves that the insiders of the fashion industry are taking them seriously as well.
Photo Credit: WWD